For hundreds of years, people have turned to books to help them:
The specific threats and opportunities people face change over time. But the reasons people turn to books don't. So however technical or cutting edge your book is, position it so it helps with one or more of the time-tested needs above.
- Get an edge on their competitors
- Get better at their chosen craft
- Feel hope and security when facing a scary future
- Increase their power and influence over others
- Better understand the world and how it works
The specific threats and opportunities people face change over time. But the reasons people turn to books don't. So however technical or cutting edge your book is, position it so it helps with one or more of the time-tested needs above.
