For any book description there's going to be 3 groups of readers:
1. People who decide to buy
2. People who decide not to buy
3. People who can't make a decision either way
If people can't quickly understand your offer, if they don't know what problem it's supposed to solve, if they're not sure who the target audience is. If it takes too long to read and something distracts them -- they're in group 3.
Group 3 is the worst group. Do everything you can to help your potential reader make a definitive "yes or no" decision.
Chances are about 90% of people who read your description are in group 3.
1. People who decide to buy
2. People who decide not to buy
3. People who can't make a decision either way
If people can't quickly understand your offer, if they don't know what problem it's supposed to solve, if they're not sure who the target audience is. If it takes too long to read and something distracts them -- they're in group 3.
Group 3 is the worst group. Do everything you can to help your potential reader make a definitive "yes or no" decision.
Chances are about 90% of people who read your description are in group 3.
